{"id":1215,"date":"2020-04-19T06:21:29","date_gmt":"2020-04-19T05:21:29","guid":{"rendered":"http:\/\/towncryyers.com\/?p=1215"},"modified":"2020-04-19T06:21:33","modified_gmt":"2020-04-19T05:21:33","slug":"bmw-shifts-marketing-spend-to-esports-with-eye-on-tomorrows-drivers","status":"publish","type":"post","link":"https:\/\/towncryyers.com\/index.php\/2020\/04\/19\/bmw-shifts-marketing-spend-to-esports-with-eye-on-tomorrows-drivers\/","title":{"rendered":"BMW Shifts Marketing Spend To Esports With Eye On Tomorrow\u2019s Drivers"},"content":{"rendered":"\n

<\/p>\n\n\n\n

By Christina Settimi (Forbes)<\/p>\n\n\n\n

BMW is making a monumental shift in its global marketing\nbudget with a move into esports that it hopes will lead to mind share among the\nnext generation of consumers.<\/p>\n\n\n\n

The luxury German carmaker unveiled a partnership it formed\nwith five gaming organizations\u2014Cloud9 in the United States, Fnatic in the\nUnited Kingdom, FunPlus Phoenix in China, G2 Esports in Germany and T1 in South\nKorea\u2014with the goal of capturing eyeballs glued to video game competitions in\ntitles like League of Legends, DOTA 2, Fortnite and FIFA.<\/p>\n\n\n\n

\u201cIn the long-term esports will be our biggest footprint,\u201d\nsays Stefan Ponikva, head of BMW Brand Experience Shows & Events, adding\nthat esports will eventually eclipse spending on sports such as motorsports and\ngolf. \u201cThe younger generation, being born digital first, doesn\u2019t really care\nabout TV or traditional advertising. Esports is our tool to reach them.\u201d<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Video game competitions reach a global audience of 454\nmillion, with at least 190 million more expected to be watching in three years,\nper industry analysts Newzoo. The vast majority of them are millennial-aged and\nyounger and favor streaming platforms like Twitch, YouTube and Mixer over traditional\ntelevision, an attractive target the 104-year-old automaker aims to use to\nbuttress its $29.8 billion brand.<\/p>\n\n\n\n

BMW first dipped its toe into video game competitions in\n2017 when it sponsored the European Championship Series Summer Finals for Riot\nGames\u2019 League of Legends. LOL is one of the world\u2019s most popular esports\ntitles, with eight million simultaneous players daily; its 2019 World\nChampionship Final between FunPlus and G2 in November attracted an audience of\nmore than 100 million.<\/p>\n\n\n\n

The five esports organizations that BMW partnered with also\nhave massive engagement and reach on social media, with a combined 8.1 million\nfollowers across Twitter, YouTube and Instagram\u201411 times as many as BMW across\nthe same channels. As part of the partnerships, the teams will challenge one\nanother prior to tournaments, using a campaign motto \u201cUnited in Rivalry\u201d as a\nhashtag on social media and streaming platforms.<\/p>\n\n\n\n

\u201cWe will not be holding hands,\u201d says Carlos \u201cOcelote\u201d\nRodriguez, CEO and co-owner of G2 Esports. \u201cWe\u2019ll be butting heads.\u201d<\/p>\n\n\n\n

The BMW marketing push was announced as the coronavirus\nlockdowns have turned the spotlight on esports, which has supplanted more\ntraditional sports on networks like ESPN that have found themselves with a\ndearth of programming as leagues shut down.<\/p>\n\n\n\n

That\u2019s been a plus for esports organizations, with G2 alone\nseeing a 30% increase in engagement and reach among fans across its various\ncontent platforms and social media. In December, billionaire Joseph Tsai, an\nAlibaba cofounder and the owner of the Brooklyn Nets, made a $10 million\ninvestment in G2 to become a minority owner. G2 is worth $165 million,\naccording to Forbes\u2019 most recent valuation, up 57% from the prior year based on\n$22 million in annual revenue.<\/p>\n\n\n\n

BMW began discussions with the teams last year, eventually\nsigning each of them to individual deals. G2\u2019s Rodriguez said that his team has\na three-year deal and that he was unaware of the specifics of any other\norganization\u2019s deal.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

The carmaker didn\u2019t disclose the terms, but a year ago it\ntook team sponsorship for a test drive, signing an initial deal with Cloud9,\nthe most valuable company in esports, worth $400 million on revenue of $29\nmillion in 2019. Based on information collected to compile that valuation last\nfall, Forbes estimates BMW will pay each team a low-seven-digits figure\nannually, making it a top spending partner in esports.<\/p>\n\n\n\n

BMW\u2019s Ponivka explained that funding for this partnership\nwould not be at the expense of any one marketing-budget line item. Instead, the\ncompany was looking to decrease its footprint in certain experiential marketing\nareas, like trade shows and live events, and reallocating that money toward\nesports.<\/p>\n\n\n\n

On top of social media and content collaborations, BMW will\nbe given real estate on each team\u2019s jerseys and will provide each organization\nwith a fleet of customized team-branded vehicles to ferry players to events.\nAdditionally, the company will lend its German engineering to the esports\norganizations to help design hardware and software products for gamers\u2019 future\nneeds.<\/p>\n\n\n\n

With car ownership still far away from the minds of the\nautomaker\u2019s consumer target, Ponikva admits the payoff to all this may be a\nlong time coming.<\/p>\n\n\n\n

\u201cWhen it is time, we know we will have given them a reason\nto love BMW,\u201d he says. \u201cAnd we will be the first brand to pop to their mind.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

By Christina Settimi (Forbes) BMW is making a monumental shift in its global marketing budget with a move into esports that it hopes will lead to mind share among the next generation of consumers. The…<\/p>\n","protected":false},"author":1,"featured_media":1216,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[5],"tags":[303,302,304],"class_list":["post-1215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports","tag-bmw","tag-esports","tag-marketing"],"jetpack_publicize_connections":[],"yoast_head":"\nBMW Shifts Marketing Spend To Esports With Eye On Tomorrow\u2019s Drivers - Towncryyers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/towncryyers.com\/index.php\/2020\/04\/19\/bmw-shifts-marketing-spend-to-esports-with-eye-on-tomorrows-drivers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BMW Shifts Marketing Spend To Esports With Eye On Tomorrow\u2019s Drivers - Towncryyers\" \/>\n<meta property=\"og:description\" content=\"By Christina Settimi (Forbes) BMW is making a monumental shift in its global marketing budget with a move into esports that it hopes will lead to mind share among the next generation of consumers. The...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/towncryyers.com\/index.php\/2020\/04\/19\/bmw-shifts-marketing-spend-to-esports-with-eye-on-tomorrows-drivers\/\" \/>\n<meta property=\"og:site_name\" content=\"Towncryyers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/towncryyers\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-19T05:21:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-19T05:21:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/towncryyers.com\/wp-content\/uploads\/2020\/04\/USATSI_13960511_168386999_lowres-1024x682-1.jpg?fit=1024%2C682&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"682\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Editor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@towncryyers\" \/>\n<meta name=\"twitter:site\" content=\"@towncryyers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/towncryyers.com\/index.php\/2020\/04\/19\/bmw-shifts-marketing-spend-to-esports-with-eye-on-tomorrows-drivers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/towncryyers.com\/index.php\/2020\/04\/19\/bmw-shifts-marketing-spend-to-esports-with-eye-on-tomorrows-drivers\/\"},\"author\":{\"name\":\"Editor\",\"@id\":\"https:\/\/towncryyers.com\/#\/schema\/person\/b58f6e32cc8c7149bbc499b7bb0e3343\"},\"headline\":\"BMW Shifts Marketing Spend To Esports With Eye On Tomorrow\u2019s Drivers\",\"datePublished\":\"2020-04-19T05:21:29+00:00\",\"dateModified\":\"2020-04-19T05:21:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/towncryyers.com\/index.php\/2020\/04\/19\/bmw-shifts-marketing-spend-to-esports-with-eye-on-tomorrows-drivers\/\"},\"wordCount\":752,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/towncryyers.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/towncryyers.com\/index.php\/2020\/04\/19\/bmw-shifts-marketing-spend-to-esports-with-eye-on-tomorrows-drivers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/towncryyers.com\/wp-content\/uploads\/2020\/04\/USATSI_13960511_168386999_lowres-1024x682-1.jpg?fit=1024%2C682&ssl=1\",\"keywords\":[\"BMW\",\"Esports\",\"Marketing\"],\"articleSection\":[\"SPORTS\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/towncryyers.com\/index.php\/2020\/04\/19\/bmw-shifts-marketing-spend-to-esports-with-eye-on-tomorrows-drivers\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/towncryyers.com\/index.php\/2020\/04\/19\/bmw-shifts-marketing-spend-to-esports-with-eye-on-tomorrows-drivers\/\",\"url\":\"https:\/\/towncryyers.com\/index.php\/2020\/04\/19\/bmw-shifts-marketing-spend-to-esports-with-eye-on-tomorrows-drivers\/\",\"name\":\"BMW Shifts Marketing Spend To Esports With Eye On Tomorrow\u2019s Drivers - Towncryyers\",\"isPartOf\":{\"@id\":\"https:\/\/towncryyers.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/towncryyers.com\/index.php\/2020\/04\/19\/bmw-shifts-marketing-spend-to-esports-with-eye-on-tomorrows-drivers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/towncryyers.com\/index.php\/2020\/04\/19\/bmw-shifts-marketing-spend-to-esports-with-eye-on-tomorrows-drivers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/towncryyers.com\/wp-content\/uploads\/2020\/04\/USATSI_13960511_168386999_lowres-1024x682-1.jpg?fit=1024%2C682&ssl=1\",\"datePublished\":\"2020-04-19T05:21:29+00:00\",\"dateModified\":\"2020-04-19T05:21:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/towncryyers.com\/index.php\/2020\/04\/19\/bmw-shifts-marketing-spend-to-esports-with-eye-on-tomorrows-drivers\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/towncryyers.com\/index.php\/2020\/04\/19\/bmw-shifts-marketing-spend-to-esports-with-eye-on-tomorrows-drivers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/towncryyers.com\/index.php\/2020\/04\/19\/bmw-shifts-marketing-spend-to-esports-with-eye-on-tomorrows-drivers\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/towncryyers.com\/wp-content\/uploads\/2020\/04\/USATSI_13960511_168386999_lowres-1024x682-1.jpg?fit=1024%2C682&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/towncryyers.com\/wp-content\/uploads\/2020\/04\/USATSI_13960511_168386999_lowres-1024x682-1.jpg?fit=1024%2C682&ssl=1\",\"width\":1024,\"height\":682,\"caption\":\"Esport\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/towncryyers.com\/index.php\/2020\/04\/19\/bmw-shifts-marketing-spend-to-esports-with-eye-on-tomorrows-drivers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/towncryyers.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BMW Shifts Marketing Spend To Esports With Eye On Tomorrow\u2019s Drivers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/towncryyers.com\/#website\",\"url\":\"https:\/\/towncryyers.com\/\",\"name\":\"Towncryyers\",\"description\":\"...take no side - talk all sides.\",\"publisher\":{\"@id\":\"https:\/\/towncryyers.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/towncryyers.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/towncryyers.com\/#organization\",\"name\":\"Towncryyers\",\"url\":\"https:\/\/towncryyers.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/towncryyers.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/towncryyers.com\/wp-content\/uploads\/2020\/01\/Towncryyers-Banner-3.jpg?fit=2742%2C1046&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/towncryyers.com\/wp-content\/uploads\/2020\/01\/Towncryyers-Banner-3.jpg?fit=2742%2C1046&ssl=1\",\"width\":2742,\"height\":1046,\"caption\":\"Towncryyers\"},\"image\":{\"@id\":\"https:\/\/towncryyers.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/towncryyers\/\",\"https:\/\/x.com\/towncryyers\",\"https:\/\/www.instagram.com\/towncryyers1\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/towncryyers.com\/#\/schema\/person\/b58f6e32cc8c7149bbc499b7bb0e3343\",\"name\":\"Editor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/d399f0bc1cb4bb115e00bffb4f957dd9837309237af22d9cf1c3459cad1ea99a?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d399f0bc1cb4bb115e00bffb4f957dd9837309237af22d9cf1c3459cad1ea99a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d399f0bc1cb4bb115e00bffb4f957dd9837309237af22d9cf1c3459cad1ea99a?s=96&d=mm&r=g\",\"caption\":\"Editor\"},\"url\":\"https:\/\/towncryyers.com\/index.php\/author\/wealthytim\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BMW Shifts Marketing Spend To Esports With Eye On Tomorrow\u2019s Drivers - Towncryyers","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/towncryyers.com\/index.php\/2020\/04\/19\/bmw-shifts-marketing-spend-to-esports-with-eye-on-tomorrows-drivers\/","og_locale":"en_US","og_type":"article","og_title":"BMW Shifts Marketing Spend To Esports With Eye On Tomorrow\u2019s Drivers - Towncryyers","og_description":"By Christina Settimi (Forbes) BMW is making a monumental shift in its global marketing budget with a move into esports that it hopes will lead to mind share among the next generation of consumers. The...","og_url":"https:\/\/towncryyers.com\/index.php\/2020\/04\/19\/bmw-shifts-marketing-spend-to-esports-with-eye-on-tomorrows-drivers\/","og_site_name":"Towncryyers","article_publisher":"https:\/\/www.facebook.com\/towncryyers\/","article_published_time":"2020-04-19T05:21:29+00:00","article_modified_time":"2020-04-19T05:21:33+00:00","og_image":[{"width":1024,"height":682,"url":"https:\/\/i0.wp.com\/towncryyers.com\/wp-content\/uploads\/2020\/04\/USATSI_13960511_168386999_lowres-1024x682-1.jpg?fit=1024%2C682&ssl=1","type":"image\/jpeg"}],"author":"Editor","twitter_card":"summary_large_image","twitter_creator":"@towncryyers","twitter_site":"@towncryyers","twitter_misc":{"Written by":"Editor","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/towncryyers.com\/index.php\/2020\/04\/19\/bmw-shifts-marketing-spend-to-esports-with-eye-on-tomorrows-drivers\/#article","isPartOf":{"@id":"https:\/\/towncryyers.com\/index.php\/2020\/04\/19\/bmw-shifts-marketing-spend-to-esports-with-eye-on-tomorrows-drivers\/"},"author":{"name":"Editor","@id":"https:\/\/towncryyers.com\/#\/schema\/person\/b58f6e32cc8c7149bbc499b7bb0e3343"},"headline":"BMW Shifts Marketing Spend To Esports With Eye On Tomorrow\u2019s Drivers","datePublished":"2020-04-19T05:21:29+00:00","dateModified":"2020-04-19T05:21:33+00:00","mainEntityOfPage":{"@id":"https:\/\/towncryyers.com\/index.php\/2020\/04\/19\/bmw-shifts-marketing-spend-to-esports-with-eye-on-tomorrows-drivers\/"},"wordCount":752,"commentCount":0,"publisher":{"@id":"https:\/\/towncryyers.com\/#organization"},"image":{"@id":"https:\/\/towncryyers.com\/index.php\/2020\/04\/19\/bmw-shifts-marketing-spend-to-esports-with-eye-on-tomorrows-drivers\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/towncryyers.com\/wp-content\/uploads\/2020\/04\/USATSI_13960511_168386999_lowres-1024x682-1.jpg?fit=1024%2C682&ssl=1","keywords":["BMW","Esports","Marketing"],"articleSection":["SPORTS"],"inLanguage":"en-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/towncryyers.com\/index.php\/2020\/04\/19\/bmw-shifts-marketing-spend-to-esports-with-eye-on-tomorrows-drivers\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/towncryyers.com\/index.php\/2020\/04\/19\/bmw-shifts-marketing-spend-to-esports-with-eye-on-tomorrows-drivers\/","url":"https:\/\/towncryyers.com\/index.php\/2020\/04\/19\/bmw-shifts-marketing-spend-to-esports-with-eye-on-tomorrows-drivers\/","name":"BMW Shifts Marketing Spend To Esports With Eye On Tomorrow\u2019s Drivers - Towncryyers","isPartOf":{"@id":"https:\/\/towncryyers.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/towncryyers.com\/index.php\/2020\/04\/19\/bmw-shifts-marketing-spend-to-esports-with-eye-on-tomorrows-drivers\/#primaryimage"},"image":{"@id":"https:\/\/towncryyers.com\/index.php\/2020\/04\/19\/bmw-shifts-marketing-spend-to-esports-with-eye-on-tomorrows-drivers\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/towncryyers.com\/wp-content\/uploads\/2020\/04\/USATSI_13960511_168386999_lowres-1024x682-1.jpg?fit=1024%2C682&ssl=1","datePublished":"2020-04-19T05:21:29+00:00","dateModified":"2020-04-19T05:21:33+00:00","breadcrumb":{"@id":"https:\/\/towncryyers.com\/index.php\/2020\/04\/19\/bmw-shifts-marketing-spend-to-esports-with-eye-on-tomorrows-drivers\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/towncryyers.com\/index.php\/2020\/04\/19\/bmw-shifts-marketing-spend-to-esports-with-eye-on-tomorrows-drivers\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/towncryyers.com\/index.php\/2020\/04\/19\/bmw-shifts-marketing-spend-to-esports-with-eye-on-tomorrows-drivers\/#primaryimage","url":"https:\/\/i0.wp.com\/towncryyers.com\/wp-content\/uploads\/2020\/04\/USATSI_13960511_168386999_lowres-1024x682-1.jpg?fit=1024%2C682&ssl=1","contentUrl":"https:\/\/i0.wp.com\/towncryyers.com\/wp-content\/uploads\/2020\/04\/USATSI_13960511_168386999_lowres-1024x682-1.jpg?fit=1024%2C682&ssl=1","width":1024,"height":682,"caption":"Esport"},{"@type":"BreadcrumbList","@id":"https:\/\/towncryyers.com\/index.php\/2020\/04\/19\/bmw-shifts-marketing-spend-to-esports-with-eye-on-tomorrows-drivers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/towncryyers.com\/"},{"@type":"ListItem","position":2,"name":"BMW Shifts Marketing Spend To Esports With Eye On Tomorrow\u2019s Drivers"}]},{"@type":"WebSite","@id":"https:\/\/towncryyers.com\/#website","url":"https:\/\/towncryyers.com\/","name":"Towncryyers","description":"...take no side - talk all sides.","publisher":{"@id":"https:\/\/towncryyers.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/towncryyers.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/towncryyers.com\/#organization","name":"Towncryyers","url":"https:\/\/towncryyers.com\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/towncryyers.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/towncryyers.com\/wp-content\/uploads\/2020\/01\/Towncryyers-Banner-3.jpg?fit=2742%2C1046&ssl=1","contentUrl":"https:\/\/i0.wp.com\/towncryyers.com\/wp-content\/uploads\/2020\/01\/Towncryyers-Banner-3.jpg?fit=2742%2C1046&ssl=1","width":2742,"height":1046,"caption":"Towncryyers"},"image":{"@id":"https:\/\/towncryyers.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/towncryyers\/","https:\/\/x.com\/towncryyers","https:\/\/www.instagram.com\/towncryyers1\/"]},{"@type":"Person","@id":"https:\/\/towncryyers.com\/#\/schema\/person\/b58f6e32cc8c7149bbc499b7bb0e3343","name":"Editor","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/d399f0bc1cb4bb115e00bffb4f957dd9837309237af22d9cf1c3459cad1ea99a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d399f0bc1cb4bb115e00bffb4f957dd9837309237af22d9cf1c3459cad1ea99a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d399f0bc1cb4bb115e00bffb4f957dd9837309237af22d9cf1c3459cad1ea99a?s=96&d=mm&r=g","caption":"Editor"},"url":"https:\/\/towncryyers.com\/index.php\/author\/wealthytim\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/towncryyers.com\/wp-content\/uploads\/2020\/04\/USATSI_13960511_168386999_lowres-1024x682-1.jpg?fit=1024%2C682&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pap2xG-jB","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/towncryyers.com\/index.php\/wp-json\/wp\/v2\/posts\/1215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/towncryyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/towncryyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/towncryyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/towncryyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=1215"}],"version-history":[{"count":1,"href":"https:\/\/towncryyers.com\/index.php\/wp-json\/wp\/v2\/posts\/1215\/revisions"}],"predecessor-version":[{"id":1219,"href":"https:\/\/towncryyers.com\/index.php\/wp-json\/wp\/v2\/posts\/1215\/revisions\/1219"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/towncryyers.com\/index.php\/wp-json\/wp\/v2\/media\/1216"}],"wp:attachment":[{"href":"https:\/\/towncryyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=1215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/towncryyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=1215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/towncryyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=1215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}